A white Yorkshire rose on a blue tile, with a dashed road running from it to a red London roundel

The Yorkshire and London leg of My Most Trusted,
a national and global super-community of

trusted connections in our Trusted Universe, September 2026

Yorkshire · London

The Yorkshire London Business Bridge

the Great North Road. The old road from London to York and on to Edinburgh. For centuries it carried Yorkshire's wool, and its news, south to the capital.

Ask about joining Ask for an introduction first Meet who is on each end

What this is

The Yorkshire London Business Bridge is for Yorkshire businesses that want London clients without moving to London, and for London firms that want the value, the talent and the plain dealing of the north without guessing who to call.

The train from York to King's Cross takes about two hours. Getting there was never the hard part. The hard part is that a London buyer gets more cold approaches than anyone could read and answers almost none of them, while one message from somebody they already trust gets read the same day.

One person at each end of the road

Yorkshire and London do business differently. One says what it means and expects the same back, the other moves fast and decides on who you know. Each end of this Bridge has its own person who lives there and knows how their end works.

YorkshireDriffield

Tom Salter

Host, Yorkshire · Linfluence

Tom Salter holds the Yorkshire end of the Bridge, from Driffield in the East Riding. He founded Linfluence, a LinkedIn lead generation service he has run for more than ten years, where every campaign is built around the client's own voice and ideal customer rather than a template, and he is known for telling people plainly when LinkedIn is not the right fit for them yet. He is direct, easy to deal with, and would rather have a proper conversation over coffee, or on Zoom, than sit through a scripted one. Away from work, he is a music lover and a passionate football fan.

More about Tom

Londonseat open

This seat is open

The founding London host seat is open. One Londoner will hold this end. Somebody London already trusts, who wants to pick the first members on their side personally and walk them up the road to Yorkshire.

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How this Bridge works

An introduction is made by a person, or it is not made.Somebody who knows you both writes to you both, at the same time, and says why. If the reason is not good enough, nobody gets an email.
Nothing is blasted.No bought lists, no sequences, no cold pitches on arrival. Plenty of firms will do that for you. This is the other thing.
Your circle is yours.Your profile and the people who trust you stay with you, whatever happens to the next event.
Zoom first, a train when it is worth it.Most introductions start on a call. When one is worth a day out, King's Cross is two hours from York.
You join by referral.The point is not to be the biggest network in either country. It is to be a room where everyone in it can be vouched for by somebody already inside it.

Worth a read

Read How a Yorkshire business wins London clients without moving to London

A plain guide for Yorkshire business owners who want London work. Why cold outreach to London buyers mostly fails, what London actually buys from the north, and how one warm introduction does what a hundred messages will not.

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Before the railway, the Great North Road was how the north of England did business with London, one coaching inn at a time, and every inn was a place where a traveller could be vouched for by somebody who knew the next one along. The trains now make the trip in about two hours, and the problem the inns solved has not changed: a good firm in the East Riding and a good firm in Shoreditch still need somebody standing between them who knows both.

Ask about joining Ask for an introduction first