The Johannesburg and Europe leg of My Most Trusted,
a national and global super-community of
90,614
trusted connections in our Trusted Universe, November 2026
Johannesburg · Europe
the other summer. When Europe's fields are frozen, ours are in full sun. The two halves of the year fit together rather than compete.
Johannesburg-Europe Agri Bridge connects growers, agri businesses and investors between Johannesburg and Europe, in both directions, produce and product heading north and capital, equipment and expertise heading south.
The distance is not really the obstacle, and nor is the clock, since Johannesburg sits within an hour of most of Europe all year. The obstacle is that a good farm in Limpopo and a serious buyer in Rotterdam have no way to find each other, and neither will risk a season on a stranger.
It is also where careers move. Members in Johannesburg and Europe sometimes meet their next employer, find their next job or make their next hire through Johannesburg-Europe Agri Bridge, because the best roles are often filled by someone a trusted person recommends.
Knowing agriculture is not the same as knowing which European importer pays on time, and knowing the European trade is not the same as knowing which South African farm can actually hold a volume commitment through a bad year. Each end needs somebody who lives in that half of the problem.
JohannesburgJohannesburg
Peter Browne hosts the South African side of the Agri Bridge from Johannesburg. He is the founder and chief executive of Farming by Faith, and his work is with agripreneurs, the growers and agricultural businesses who are trying to build something larger than a single season.
More about PeterEuropeseat open
The founding European seat is open. We are looking for one connector in Europe, most likely in the produce trade or in agricultural finance, who already has a network worth opening and wants to build this half deliberately rather than inherit a list.
Talk to us about itA practical guide for growers and agri businesses around Johannesburg on reaching European buyers and investors, what the other side checks before they will talk, and why an introduction does what a cold approach cannot.
Read What do European buyers check before they buy from a South African farm?European buyers want to know far more than the price per box. The checks a South African farm should be ready for, step by step, and how a trusted introduction gets you to the table.
Through certification, traceability and trusted introductions to buyers. The Johannesburg-Europe Agri Bridge, part of My Most Trusted, is hosted in Johannesburg by Peter Browne of Farming by Faith, who introduces farmers and exporters to European buyers, importers and advisers through people they trust.
Peter Browne, of Farming by Faith, hosts the Johannesburg side of the Johannesburg-Europe Agri Bridge. The European host seat is open. Members are part of My Most Trusted's wider network of trusted introductions.
European buyers usually check food safety certification, full traceability, working conditions and sustainability, and whether you deliver reliably, before price. Check the official EU import rules for your product. The Johannesburg-Europe Agri Bridge, part of My Most Trusted, can introduce you to buyers and advisers. Read more
A farm outside Johannesburg is picking while a farm outside Rotterdam is under frost, and six months later it is the other way around. That is not competition, it is a supply that arrives exactly when the other side cannot grow it. The whole trade rests on the two of us never being in season at the same time.